TEEZ STUDIO: LANDING PAGE

Messaging Strategy, Offer Positioning, Information Architecture, Copy

The client needed a landing page that sales reps could use when speaking with prospective clients about a specific service.

They came to me with a dry internal PowerPoint that failed to communicate the founders’ personality: their energy, their humor, their obsession with props, kitchens, food styling, and the creative process that make their firm a leader in their industry — food and beverage CPG.

Before any writing took place, the client and I worked together in two deep-dive sessions to develop a clearer sense of their target audience.

The final direction brought together the client's brand voice and offer stack in a way that felt more specific to the actual buyer.